One BonusA loyalty program for a nail salon
Updated 31 August 2026
Manicures run on a two to three week cycle, so the whole business depends on the client rebooking before she leaves. A loyalty program here is a scheduling tool with a reward attached, not a discount scheme.
Stamps on the cycle
Six visits is roughly a season, which is the right horizon. A stamp per appointment with the sixth free is easy to explain during the appointment itself, when there is time to explain it.
Because the price per visit is fairly uniform, stamps and points give almost the same result — and stamps are easier for the client to picture, which is what decides it.
Rebooking is the metric
The number that predicts a salon’s year is the share of clients who leave with the next appointment made. A reward that lands on the rebooked visit rather than the completed one points the program straight at that.
When someone slips
A client who normally comes every three weeks and has not been for six is not busy, she has gone somewhere else or stopped. That gap is visible on One Bonus, and a message at week four is worth ten sent at week ten.
Common questions
What loyalty program suits a nail salon?
A stamp card of about six visits, which is roughly a season on a two to three week cycle, with the reward tied to rebooking rather than just to the completed visit.
How do I improve rebooking rates?
Attach the reward to the next appointment being made, and watch the gap between visits per client. On One Bonus a client whose gap has stretched past her own normal interval is flagged, so you can reach her while it is still four weeks and not ten.
Turn the cycle into a habit
Read next
- By industryA cafe, a pharmacy and a car wash need different programs. Visit frequency, basket size and margin decide the mechanic — pick your trade and see the fit.
- CafeA coffee shop is visited daily and sells cheaply, so a stamp card beats points. How many stamps to ask for, what the free cup costs you, and how to run it without paper.
- RestaurantA restaurant is visited rarely with a large bill, so points and levels fit better than stamps. Where to set tier thresholds and how to reward a booking, not just a bill.
- BakeryBread is bought on the way home, every day, in cash. A stamp card on a phone survives what a paper card does not, and it tells you which hour of the day sells.
- Bar and pubA bar lives on regulars and on quiet weeknights. Reward the visit rather than the spend, and use coupons to move the nights that need moving.
- Grocery storeA grocery basket is frequent and varied, which is exactly what a points rate is for. How to set the percentage, and why the checkout queue decides the design.
- ShopA small shop cannot ask people to install an app for it alone. Joining a network means the card is already in the pocket before the first purchase.
- Clothing storeFashion sells in bursts and goes quiet between them. Levels hold the gap, and a coupon timed to a new arrival beats a permanent discount that trains people to wait.