One BonusA loyalty program for a bar or pub
Updated 31 August 2026
A bar makes its money from regulars and loses it on quiet weeknights. A loyalty program should be aimed at both: something that recognises the person who is in three times a week, and something that moves a Tuesday.
Reward the visit, not the tab
Rewarding spend in a bar rewards the biggest round, which is not the same as the best customer. The regular who comes in four times a week and has two drinks is worth more over a year than the group that appears once.
Stamps on visits, capped at one a night, point the program at frequency — which is the behaviour a bar actually lives on.
Moving the quiet nights
A coupon valid only Monday to Wednesday, sent to people who have been in before, fills seats without touching the weekend price. Done monthly, it becomes a reason to check the app rather than a discount people expect.
The number to watch is not how many claimed it, but whether the covers on those nights actually rose against the weeks before.
Staff and accountability
Free drinks are the oldest leak in hospitality. When every reward is recorded against the staff member who issued it, and the ones that matter can be set to need an approval, generosity stops being invisible.
Common questions
Should a bar reward spend or visits?
Visits. Rewarding spend favours the one-off big round; rewarding frequency favours the regular who comes four nights a week, and that customer is worth more over a year.
How can a bar fill quiet weeknights?
A coupon valid only on those nights, sent to people who have already been in. Measure it against the covers on the same nights in previous weeks, not against how many coupons were claimed.
Recognise your regulars
Read next
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- Beauty salonA salon knows exactly when a client is due back. Reward the return within the window, and see which master keeps clients and which loses them.