One BonusBonus programs
Updated 31 August 2026
A bonus program is the rule a business chooses for what a purchase gives back. The rule decides whether customers return, so it is worth choosing deliberately rather than copying the shop next door.
Points for what people spend
The most common rule: every fixed amount spent returns a number of points, and points come off a later bill. It suits businesses with frequent, varied basket sizes, because the reward scales with what someone actually spends.
The two numbers that matter are how much spending earns a point and what a point is worth back. Set them together — generous earning with a worthless point convinces nobody.
Stamp cards
Buy nine coffees, the tenth is free. A stamp card counts items or visits rather than money, which makes it right for a business selling one thing at one price.
It is the easiest program to explain at the till, and the easiest for a customer to hold in their head — they know exactly how close they are.
Levels
Levels rank customers by what they have earned over their lifetime, not by their current balance, so a level is kept rather than spent. Higher levels earn faster, which gives regulars a reason to stay regular instead of shopping on price alone.
Coupons and referrals
A coupon is a named offer claimed with points and redeemed once — useful for moving a specific product rather than discounting everything. A referral rewards a customer for bringing someone new, and rewards the newcomer too.
Running one on One Bonus
A business on One Bonus sets its own rules and can run more than one program at a time — points alongside a stamp card, levels alongside coupons. Customers carry the same card into every shop on the network, so nothing new has to be handed out to start.
Common questions
How do I choose between points and a stamp card?
Count the visits. If people come often and buy roughly the same thing each time, use stamps — they are easier to explain and easier to want. If the basket varies, use points, because a stamp rewards a small purchase and a large one identically.
Can a bonus program run in more than one branch?
Yes. On One Bonus a program belongs to the business, and each branch can either follow the organisation’s rules or run its own. A customer earning in one branch spends in another unless the business chooses otherwise.
How long does it take to launch a bonus program?
The rules take minutes to set. The waiting is the merchant check every new business goes through before it can serve customers — and programs, branches, staff and the card design can all be prepared while that runs.
Run your bonus program on One Bonus
Read next
- Loyalty programsPoints, stamps, levels, discounts, cashback, coupons and referrals — what each mechanic rewards, who it suits, and how to pick one for a business in Armenia.
- Discount programsWhen a discount beats points, when it does not, and how to pick a percentage or a fixed amount. Discounts on One Bonus are recorded, so a campaign can be measured.
- CashbackWhat a cashback program returns, how the percentage is set, and where cashback beats a straight discount. Run cashback as points on One Bonus and measure what returns.
- Stamp cardsHow a digital stamp card works, how many stamps to ask for, and why paper punch cards leak. Every stamp on One Bonus is recorded against the customer, not the card.
- Points systemHow to set an earn rate, what a point should be worth at the till, and how expiry and minimum redemption change behaviour. The arithmetic behind a points program.
- Tiers and levelsHow a tier program lifts spend, where to put the thresholds, and what each level should actually give. Levels on One Bonus rank on lifetime points, not the current balance.
- CouponsWhen a coupon works better than a standing discount, how to price one in points, and how to stop a coupon being used twice. Coupons on One Bonus are redeemed once.
- Referral programsHow a referral program brings new customers at a known cost, what to reward each side, and how to stop it being gamed. Referrals on One Bonus pay out on a real purchase.