One BonusA loyalty program for a pet shop
Updated 31 August 2026
A bag of food lasts a known number of weeks. That single fact makes a pet shop one of the most predictable repeat businesses there is — and predictable repeat purchases are the easiest thing in the world to build a program around.
Points on food, because food is the habit
Food is the recurring purchase; toys, treatment and accessories are occasional. A percentage on everything is simplest, and the food purchases will carry the balance on their own.
The customer who buys food from you every six weeks is worth defending, because a pet owner who switches supplier switches for years, not once.
Time the offer to the empty bag
If someone bought a bag that lasts six weeks, the useful message arrives in week five. Earlier is noise; later is after they bought it somewhere else.
That date is calculable from the last purchase, which is what makes recorded purchases worth more here than in almost any other trade.
The rest of the shop
Coupons are the way to move the occasional categories — a specific toy, a grooming service, a seasonal item — without discounting food, which is the one thing you should never discount because it is the reason they come at all.
Common questions
What loyalty program works for a pet shop?
Points across the shop, carried mostly by food purchases, plus coupons timed to when the last bag of food is due to run out.
Should a pet shop discount pet food?
No. Food is the reason the customer comes at all, so discounting it gives away margin on a purchase that was already happening. Reward it with points and use coupons on the occasional categories instead.
Catch the bag before it runs out
Read next
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- Grocery storeA grocery basket is frequent and varied, which is exactly what a points rate is for. How to set the percentage, and why the checkout queue decides the design.
- ShopA small shop cannot ask people to install an app for it alone. Joining a network means the card is already in the pocket before the first purchase.
- Clothing storeFashion sells in bursts and goes quiet between them. Levels hold the gap, and a coupon timed to a new arrival beats a permanent discount that trains people to wait.