One BonusA loyalty program for a flower shop
Updated 31 August 2026
Flowers are bought for the same dates every year, by the same people, usually in a hurry. A florist that remembers last year is worth more to a customer than one that is ten percent cheaper.
The calendar is the program
The customer who bought on the eighth of March bought for a reason that recurs. So did the one who came in the second week of every month. Once purchases are recorded against people, those dates are simply visible.
A message a few days before, from the shop that already knows what was bought last time, arrives at the exact moment the decision is being made — and usually before the customer has thought about it.
Points, because the basket varies
A bunch on the way home and a wedding order are the same customer with very different baskets. A percentage keeps the reward proportionate, which stamps cannot do here.
Corporate and repeat orders
Offices and restaurants ordering weekly are the steadiest revenue a florist has, and the easiest to lose to whoever calls first. A level with a real benefit — a fixed price, priority on a busy day — is what keeps that account.
Common questions
What loyalty program suits a flower shop?
Points, because the basket varies from a small bunch to a large order, combined with reminders built from the dates each customer already buys on.
How does a florist keep regular corporate orders?
A level carrying something the account actually values — a fixed price, or priority on the days everyone is busy. Those orders are lost on availability far more often than on price.
Remember the dates that repeat
Read next
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- RestaurantA restaurant is visited rarely with a large bill, so points and levels fit better than stamps. Where to set tier thresholds and how to reward a booking, not just a bill.
- BakeryBread is bought on the way home, every day, in cash. A stamp card on a phone survives what a paper card does not, and it tells you which hour of the day sells.
- Bar and pubA bar lives on regulars and on quiet weeknights. Reward the visit rather than the spend, and use coupons to move the nights that need moving.
- Grocery storeA grocery basket is frequent and varied, which is exactly what a points rate is for. How to set the percentage, and why the checkout queue decides the design.
- ShopA small shop cannot ask people to install an app for it alone. Joining a network means the card is already in the pocket before the first purchase.
- Clothing storeFashion sells in bursts and goes quiet between them. Levels hold the gap, and a coupon timed to a new arrival beats a permanent discount that trains people to wait.